Streamlining the sales process
Heart Healthy Homes
Heart Healthy Homes is a leading vendor of over 300+ Standard Process supplements. I worked alongside my team and an SEO specialist to revamp their website. This involved redesigning informational and collection pages, with the aim of improving user experience and streamlining the sales process.
A Snapshot
Target Audience
The imagery selected showcased the target audience and incorporated the red, blue, and tan site colors. The goal was to seamlessly blend the imagery into the website design, rather than have it distract from the main focus of the products.
Homepage Visual
Collection Page
Our objective in crafting the collection pages was to bridge the gap between education and product recommendations. To achieve this, meta fields were used to build each page, tailoring them to suit our vision for the ideal user experience. The collection pages were broken down into six sections:
1. Introduction
2. Standard product collection
3. Common conditions leading to the health need
4. Video resource
5. Health quiz
6. Upsell collections for other health needs
Health Needs Visual
Iconography
Curated 50+ icons for collections and cover images.
Email Design For Marketing
Welcome Series (3 emails) | Abandoned Cart ( 2 emails) | Back in Stock | Browse Abandonment | Customer Winback (3 emails)
