Unleashing the Power of Multi-Platform Storytelling
Dragon Girl Tea
Dragon Girl Tea crafts high-quality, sustainably sourced organic tea blends for all ages. As part of their rebranding, I collaborated with the team to create a visual identity that captures the essence of their Chinese cartoon-inspired world-building concept. Together, we developed and designed landing pages, graphic banners, 20+ customizable collections, and product pages that can be easily updated through meta fields, resulting in a more engaging and interactive shopping experience.
A Snapshot
Collection Pages
Dragon Girl Tea's vision incorporated a variety of colors and graphics throughout its website. White spaces were minimized by filling them with engaging motion graphics and additional calls to action.
Graphic Banners
Working closely with their in-house graphic designer, I helped to create and lay out the visual concepts for each banner. We were able to create a cohesive and visually stunning collection of banners that helped to highlight the unique qualities of each tea blend.
Product Pages
Each product page includes:
1. Product details which include standard product information, flavor highlight, shipping information, and package details.
2. Listed ingredients and graphics
3. Brewing tips
4. FAQs
5. Reviews
6. Product upsells
